Sakhi Partners with Before the Label in the fight against Domestic Violence

Sakhi for South Asian women, a NY based domestic violence organization, partners with Before the Label, A New York Tech Startup, to raise awareness about domestic violence through crowdfunding fashion.

Campaign: http://beforethelabel.com/campaigns/save-one-precious-life-at-a-time-with-sakhi/

New York, NY: Sakhi for South Asian women partners with Before the Label, a New York tech startup, to raise funds and awareness for survivors of domestic violence through a fashion crowdfunding campaign from today through December 1, 2013. The organization will be crowdfunding a custom-made infinity scarf via Before the Label that represents the circle of hope.

Sakhi means “female friend” in many South Asian languages and the organization is a provider of resources and a network of support for women who are survivors of domestic violence. With Sakhi’s work in mind, Before the Label worked with New York City based designers to come up with a unique South Asia-inspired print for an orange circle scarf in cotton-silk to be crowfunded on Beforethelabel.com. When at least 25 individuals purchase the item by December 1, 2013 funds will be released to Sakhi. Each buyer will get the custom scarf in the mail, or hand delivered if they are in New York City. Sakhi will receive 50% of the proceeds.

“We believe that supporting an organization is not just about getting a branded tee-shirt that makes it to the bottom of your closet. It can be about getting a special item that becomes the center of conversation at a dinner or a brunch and leads to opportunities to talk about organizations that are close to your heart. Fashion facilitates those conversations,” says Benish Shah, co-founder and CEO of Before the Label.

Before the Label is a fashion crowdfunding platform that lets designers fund their designs item by item. Their social arm works directly with non-profits to help them raise money and awareness through unique apparel and accessories, without having to spend a penny of the non profit’s money. “We believe that non-profits should do what they do best – help people. That’s where their funds are best used. We’re there to help provide them the marketing and creative fundraising because we strongly believe in giving back to our communities,” says Uzma Kaleem, COO and co-founder of Before the Label.

Sakhi is the only organization that works on gender issues in the South Asian community in NYC. “We believe that survivors of domestic violence have the right and ability to become empowered, safe and to regain control of their lives,” said their Executive Director, Tiloma Jayasinghe. “We are pleased to partner with Before the Label and use fashion as a form of social activism.”


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Sakhi for South Asian Women partners with Before the Label from now through December 1, 2013 to help raise awareness and funds in the fight against domestic violence. Custom printed cotton silk infinity scarves will be crowdfunded on www.beforethelabel.com from now through December 1, 2013. For the campaign to be successful and money released to Sakhi at least 25 people need to back the campaign. Each custom infinity scarf will be sold at $40.00. A portion of the proceeds will benefit survivors of domestic violence.

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Press Contact: Benish Shah | benish@beforethelabel.com  | 347.871.7796